In the advertising and public relations field there is a big importance on visuals and videos. Visuals and videos are a direct way that companies can each out to consumers and relay a message to them. Of course, they must spend lots of time on the videos and visuals to make sure they are sharing the correct message with their customers that they want to. If they give off the wrong message it can lead to many problems for the company. However, there are countless benefits to using these marketing ideas. Two of the biggest things visuals and videos do for a company are allowing them to talk directly to the customer, and it allows the business to easily reach out to the consumer.
In videos the business is able to put what every they want in it and air it any where that they are willing to pay for it to be on. This allows business to air their videos where their customers will see it. Yes, they must spend time and money to see where their customers are spending most of their time on social media or if they watch more TV, and if so what channels, but once they figure it out they are able to each out directly to their customers. By being able to put what ever message they want in their ads, they can show their customers that exact message. This makes it kind of like a conversation, even if one sided, between the company and the consumer. This can allow the customer to feel more attached to the business, just make them want to go buy that product again or capture a new customer who has never had that product.
Videos are also an easy way to reach out to customers due to everyone’s daily life being based around technology. It is impossible to go on social media or watch TV with out seeing a video in between shows or a visual sponsor post on your feed. In an article by Priit Kallas titled, “8 Powerful Reasons You Need to Use Video Marketing (TRENDS),” he brings up the point that ads on YouTube work much better than ads on TV do. He talks about how people now like to watch videos on the go and how the number of people with smartphones is growing so the audience for these ads is also growing. With more own experience I use YouTube way more than I watch TV, so I could not help but to agree with Kallas. Plus, on YouTube you are forced to watch the ad or at least the first five seconds of it, where on TV I would just flip channels until the commercials are over.
The world of Advertising has changed much over the past few years. As social media has begun to get more and more popular companies have had to start advertising on there too and not just on TV. This means reaching a bigger audience, but they also must plan out their budgets. For each business one might work better than the other, but it is up to that business to find out which one works better for them. Even with the benefits that this technologically advanced era is brought, it also brings along more responsibility for companies and forced them to budget their money more to their specific needs. They must make their visuals and videos to communicate the correct message they want to share with their audience, but also need to make sure that it reaches the people they want it to. They must put time and research into making sure both of those things happen. If they fail they could get backlash from the community by portraying the wrong message or have a low ROI due to not reaching the correct target audience. Due to these businesses must put time and money into making sure their ads are what they want, and they are placed in the correct location.
Sources:
Kallas, Priit. 8 Powerful Rasons You Need to Use Video Marketing (Trends). Dreamgrow, 10 July. 2018, https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/
Ryan Baldwin 