Author: Ryan Baldwin

Categories
PR

My Semester with Public Relations

As I continue with my major in Advertisement and Public Relations I still do not have a defined image the differences between advertisement, public relations, and marketing. However, with this semester coming to an end I can now more clearly see what public relations is and how it helps business or any type of organization. My fundamentals of public relations class demonstrated the importance of public relations that I had never seen before. It helps keeps business in a good public eye, but even more important is how hard they work behind the sense. They are there maintaining the brand’s image, keeping the public relation healthy, but also always preparing for anything that may go wrong. At the beginning of this class I described public relations as, “the way a business interacts with the public, allowing them to create the brand image they desire.”

Now I can see that this idea is correct but is missing a lot. Public relations handle much more than the brand image. They manage events, press conferences, and anything that involves communication with the public. I also can see that their goal is not to sell product or serves they are trying to sell the brand. Even if public relations is not trying to sell the product, other parts of the company are. It is important to remember that public relations runs along side advertisement and marketing. It takes all three of these departments to have a successful company. Sometimes through out this semester I was so amazed by how much the public relation department was in charge of I would forget about the other ones. I am an ad focused and I would always think of the ad way of going about things, so it was important for me to remember that I am not in the department for this class. I enjoyed learning about public relations through this class, however it reinforced my belief that I want to follow my career in ad. Even if I do not pursue a career in public relations I do think it was good I was able to learn the basics of it.

Knowing the basics of public relations will help me collaborate easier with public relations workers in the future. It will allow me to know what they are capital of and understand their point of view. I enjoy the selling of products and not brands, and therefore, want to continue my degree with an ad focus.

Through out this semester I have worked very hard on my first ever planned book. This plan book came with a real client and their current problems. It showed me that in public relations you can work for business and organizations no matter how big or small. This plan book took me step by step in how you would create one in a real public relations situation. Now that it is finished, it feels great to have the weight off my shoulders, but it also left me something to be proud of. Most college classes end and you get a grade and move on, but this class left me with a 45 page plan book that has all my hard work and ideas in.

Cover to Ryan Baldwin’s plan Book.

Not everything in the plan book went smoothly. It took a lot of research and preparation to complete. But now I can see all my hard work together and see that it was all worth it! Everything tought me something. From the cover teaching me how to do simple designs on Canvans, to the time line teaching me new skills at excel, I learned something new from everything I did.

Now becoming a senior, I look forward to applying this knowledge into my classes next year. I am excited to be one step closer to start my career in ad, and I know I will be using the knowledge I learned in this class for the rest of my life.

Categories
PR

PR in Sports

It is important for sports teams to have good light in the public’s eyes. They make money off fans supporting them whether they are doing good or bad. If the public does not support the team or does not have access to information about the team, is it impossible for the organization to make money. This is where public relations comes in. The public relations department will ensure positive interaction between the team and its fans, allowing the team to have a profit every season. According to Jacquie L’Etang, the author of Sports Public Relations, “Public Relations is impacted at all levels whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation” (p. 2). This quote shows all the different things that a teams public relation department is in charge of, and how important it is to the financial success of that team.

Top Agency reports that three of the most important things to do in sports PR are to utilize social media, connect with fans, and become familiar with reporters form all publications. It is important for sports teams to use many different social media plat forms. This allows for them to reach the largest amount of fans. If there were to be an emergency with the team, a PR crisis, or any need to contact a large amount of the fans social media would be able to provide the team to ability to do that. Next, it is important to connect with fans because that will increase your brand loyalty even if the team is not doing well. Some way to interact with fans are volunteer work, social media, meet and greats, or give sways. Lastly it is important to be familiar with reports because these are the people you will be working with everyday. News stations, both local and national, will create reports on your team, therefore, it is important to have healthy relationships with them in order to influence what is and what is not shared about your team.

Public relations in sports does not solely focus on the teams. They also have to worry about the players. It is important for the public to feel close and attached to the individual players. This is what drives the sales of jerseys and support even if it is a down season. Players also ad a big risk to the teams public eye. When a player is caught cheating or suspended for breaking the law or any other reason, it reflects poorly on the team. This problem then must be solved by the public relations staff for that team. On the other hand, there is also very good people on each team who the PR staff will share more information with the public about. This will bring light to the team as a whole, as it will make them look like a bunch of nice friendly players instead of cheating mean ones.

Sports Public Relations
Zoe Bernstein
Public Relations in Sports Industry. Word Press.

Joe Favorito, the author of Sports Publicity: A Partial Approach, brings up a third way PR is used in sports, which is working for the league. The things that a PR person for a league would do is, inform fans on any changes in the league such as rules, release stats and records, over see national or international media coverage, run championships or special events, and handle league wide crisis. These are things that individual teams are not in charge of or cannot control, so the league does it as a whole. Working for the league means you must communicate with the whole nation or world depending where teams or located. This is very large audience which must be reached, but it is important to make sure all fans are informed about what ever is happening. Not keeping fans update could cause them to lose interest in that sport, and possibly move on to a new one.

PR plays a big role in the sport business. It is important from each individual player, to the team, all the way up to the league. This keeps fans engaged with the sport and prevents any backlash that teams, leagues, or players may have throughout a season. PR is important in the finical success of any sports league.

Categories
PR social media

Social Media, Developing New Types of Communication for Businesses

Companies use to have a harder time communicating with the public The best way was to get the attention of a news station or a journalist. However, with the invention of the internet and social media, companies are now able to communicate dirtily and faster with their consumers. Today 81% of public relations professionals say they could not do their job effectively with out social media. Social media provides unique ways for companies to both advertise to customers, but also communicate with them.

When social media was first develop, it changed the way companies where able to communicate with consumers. This was the first time that there was two way communication between the two. For the first time the public could interact with a company at any time and any where. The public could complain to the company or they could praise them. Either way, it was important for companies to learn how to respond to these posts, or if they should respond at all. As of today, it is kind of expected for a company to respond to a consumer posting to them on any social media plat form. If not it appears that the company does not care about their consumers views, or worse that if there is something wrong the company does not want to fix it. On the other hand, companies who are very interactive with their consumers on social plat forms, or normally praised. People like to see a company respond or interact with their posts, it shows they care and are thankful for their consumers. By making the customers happy through social media it will make them enjoy your company and products more.

Two Way Communication
Alvi, M.
Retrieved on 2/23/2020. Pinerest.

One thing social media allows companies to do is give off a stronger brand imagine or voice. This is mostly do to the increase amount of communication between the company and business. With constant posting and communication it is important to have public relations professionals running this accounts. They are trained in sticking to the brand image and not drifting off. The public will feel notice and questions why a companies page is different than how it was the week before. It doesn’t matter if the image the brand is trying to achieve is funny, witty, or mean, it just matters that they stick to it. Social media allows brands to increase their personality and really show off their brand image.

Social media also speeds up the world of business. However, this is most prominent in the section of public relations. They must solve crisis, communicate with the public, and stay loyal to their brand image. Another part of public relations effect by this speed up realm of social media is the life span of news. Sense social media moves so quickly, the life span of a news story is much short than it use to be. This does not mean it reaches less people. In fact it reaches even more people due to social media, even with its decrease life span. To summarize, news has a short life span, but reaches more people than ever before. This is all thanks to how fast past social media is.

With the invention of social media. Public relations and business were changed for every. They had to adjust to this fast pace world. They also needed to learn how to deal with the two way communication they were not exposed too. Companies are now able to express their brands way more than ever before, which allows customers to know their company on a more personal level. When working for a business or a public relations firm it is important to understand the important of social media because its importance is only going to grow.

Categories
PR social media

Crisis in a Pod

In early 2018 Tide had a public relations crisis it never saw coming. A new internet trend was becoming popular with teens, where they would record themselves eating a Tide Pod and post the video online. As these videos got more popular they gained the name, “The Tide Pod challenge.” The goal of the challenge was to consume a whole Tide Pod. Obviously there are major health concern when eating a Tide Pod. They are full of chemicals which should not enter your body. One element that made this public relations crisis so unique, was that nothing Tide did started the problem. They did not post anything which resulted in backlash, one day teens just started to eat their product for attention. Tide had to stop this challenge for the health of their customers and to maintain a good public image.

According to Brooke Fisher Liu, Lucinda Austin, and Yan Jin, who are all professors in communication working for colleges across the United States, during a crisis you need to find the medium that the information is being spreed on, this includes traditional media, social media, or word of mouth. Once finding out which media the crisis is spreading on, the company should use that same medium to address or fix the crisis. In terms of the Tide Pod eating crisis, everything was happening on social media. Therefore, Tide used the same social media plat forms to communicate with it’s customers and address the situation.

How to Communicate in a Crisis
Dennis L. Wilcox, Glen T. Cameron, and Bryan H. Reber
2015. Public Relations Strategies and Tactics, Updated 11th edition

Above is a graphic from the book, “Public Relations Strageigies and Tactics, Updated 11th Edition” by Dennis L. Wilcox, Glen T Cameron, and Bryan H. Reber. In this digram it shows many things a company in a PR crisis should do.

Tide did many of the things they recommended to start, they put the public first. They cared the most about their customers health which was at risk from eating the Tide Pods. They quickly went public about knowing the situation and wanted to inform the public about the dangers of consuming their product.

The next thing on the graphic is to have a spokesperson. Tide went out and got Rob Gronkowski, at the time the Patriots tight end, to represent the brand in this crisis. Gronkowski appeared in twitter videos urging people not to eat Tide Pods no matter what. According to William Comcowich, who works in media measurement and analytics in both tradition and social media, explains that Gronkowski was the perfect for this situation. Gronkowski is popular among teens both online and on the field. By picking Gronkowskui they were able to gain more attention by the desired market.

Throughout this crisis Tide was involved in the media to inform about the dangers and also trying to get ride of the challenge. They worked together with social plat forms such as you tube to remove videos of teens eating the pods to stop the spread of the challenged. They did not want to allow the kids to gain attention from eating them and encourage others to do the same. However, the graph states the cover up story can become the story, Tide did not cover anything up. They just acknowledged what was happening. They let the public know that teens were eating them, and that Tide was trying to help.

Tide did not want to be at fault of this situation because they believed they did nothing wrong. They were not marketing Tide Pods to be tasty or that they should be ate, so in their mind, Tide was not responsible for the issue happening. The Wharton University of Pennsylvania explained how Tide made sure they would not be at fault for the social media trend. Tide reminded them off all the safety features they have to discourage people from eating the pods. To start they have a bitter film that coasts each pod. This film taste awful, it is there to make people spit it out if they were to put the pod in their mouth. The other safety feature Tide Pods have is their lid requires an adult hand to open it. These safety features of cores apply more to preventing young kids from eating the pods. Tide believes it is common knowledge that all teens and adults know to not eat soap or other dangerous chemicals, but they still shared their safety features with the public to show they do not encourage the consumption of their product.

Throughout this crisis Tide handled them selves very well and avoided any back lash these teens could have caused. The public did not think it was Tides fault and that it was the dumb teens fault for eating something they obviously should not. The fad of Tide Pod eating also ended shortly after Tides involvement on social media. If Tide would not have done anything about this situation then they probably would have received backlash for not caring about the health of their customers. Tide handled this crisis very well and prevented any negative views to form about their company.

References

Wilcox D.L, Cameron G.T, and Reber B.H. (2015). Public Relations: Strategies and Tactics: 11 Edition. Pearson.

Categories
Research

Research is Important Now and will be Forever

Just like many professional jobs, the field of public relations also relies heavily on research. This research can range from doing research on a product, to finding out what people think about the company, to finding the best way to reach the target market. They do research on their customers, but also on the business they are doing the PR for. Preforming research will insure they are doing the best possible idea out there, along with limit risks of back lash. According to Greg Leitchy and Jeff Springston, who both work for the Department of Communication at the University of Louisville, research is able to give researchers an insight to how managed communication influences the shape of the cultures it interacts with. This means that the way public relations acts in a community it can have a large effect on the people and culture it is taking place in. This is why it is important to research the culture of your target market to best communicate with them.

According to David Turier, a specialists in providing strategic counselling for large scale business, and Laurence Childs state, “Conducting Research is key to fully understand how to gain the attention of an audience when building a communications campaign. The last thing people want with a communications campaign is to find them selves screaming into the void…” This quote helps show that research is the reason that PR is able to reach the people they want to reach. With out research the PR will not reach anyone, and they will be talking to no one or “the void.” By doing research you are able to learn which media your target audience uses. Whether it is print, TV, or social media research will be able to figure it out. Research even goes beyond the media and sees what on that media they are looking for. If you are on the right media, but don’t get your targets attention then you are still not reaching them. Research will allow you to find and reach your audience.

With research being increasingly more important to PR, and other professional fields starting to do so much research, there have been new ideas of research. Some people believe that research can go too far and that there should be some rules you have to follow. This idea is supported by Don W. Stacks, the author of Primer of Public Relations Research Third Edition, when he stated, “With the increased reliance on research -both produced internally and framed out to professional firms- the question of data and research ethics has become more important than it was before.” There are laws and codes of ethics that keep research inline. They are there to keep the public safe from companies conducting unethical research. I think it is good to keep companies or firms within guide lines. It is also important for them to do things ethical and inform people what they are researching.

I am sure as time goes on the importance of research will only increase in PR. It is easy to see how important it is now, and there is no reason to believe it would ever back track. However, with research becoming more important it is also important to keep laws and regulations there to protect the public and keep companies ethical.

https://www.academia.edu/3792901/Importance_of_research_and_evaluation_in_public_relations

Why is research important in a communications campaign?

https://journals.sagepub.com/doi/abs/10.1177/107769909607300215

Categories
social media technology

Public Relations is Not What I Thought it Was.

No matter how big or small a business is they have to worry about their public relations. To me public relations is the way a business interacts with the public, allowing them to create the brand image they desire. According to Caroline Black the author of The PR Practitioner’s Desktop Guide, “Public relations was born the moment the first organised group understood that it had a need to communicate with people- in other words it has been around since the dawn of civilization” (Black, p.7). This shows that all business have always had public relationships no matter when they were active through out time.

I am currently starting my first PR class at Grand Valley, and already through my first week I have learned so much. As an Ad emphasizes it took me an extra semester before getting to the PR classes. Before this class it was hard for me to see the difference between Ad and PR, but after this week I am beginning to see it. I now think of PR as the relationship between the company and the consumer where Ad is just trying to get the consumer to buy more or create new consumers. For example, on a social media for an Ad post may bring the price of a good and provide a link to buy it. Where on the other had, a PR post would focus on building the relationship between the customer and company, and would not show any mention of buying the product. Overall, I believe ads are focusing on making money where the focus of PR is to establish a bond between consumer and company.

As an Ad and PR major who is having difficulty understanding the difference between the two of these, it must look as if they are the same to people not involved in the industry. When research exactly what PR is I found a great quote by Robert Wynne, who is a Public Relations professional in California, where he states, ” The public relations industry does a terrible job of public relations.” In this quote he is trying to get the point across that people who work in the public relations field do a terrible job explain what there job is. This is very ironic sense they are paid to communicate to the public for a company, but fail to inform the public what exactly they do as a professional.

I believe the public relations field is full of gray areas and over laps with many jobs. However, no matter where you work there will be the same underlying duties. According to the Public Relations Society of America in their articular titled, “About Public Relations,” the main duty of public relations is to analyzing the public’s view of the company, issues that may impact the company for good or bad, crisis communication, manage the reputation of the company, preforming research on the audience and how to reach them, planning and implementing campaigns, setting goals, planning, budgeting, and overseeing content used to gain customer engagement and turn into leads. I use to think advertising and public relations were pretty much the same thing but in the last 7 day’s I have learned how different they are. Between the articles I have read preparing to write this along with what I have learned in class, my view of public relations has changed directly. I still plan on finishing my major with the empathizes in advertising, but my interest in public relations has gone up a lot. I want to be the best employee possible so what ever will expand my skill I will happily learn.

Black, C. (2002). The PR Practitioner’s Desktop Guide. EBCOhost. 7-18

About Public Relations. (n.d) Public Relations Society of America. retrieved from: https://www.prsa.org/about/all-about-pr

Wynne, R. ( Jan 21, 2016). Five Things Everyone Should Know About Public Relations. Forbes. Retrieved from: https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#25632f262a2c

Categories
social media technology

Videos in Advertising

In the advertising and public relations field there is a big importance on visuals and videos. Visuals and videos are a direct way that companies can each out to consumers and relay a message to them. Of course, they must spend lots of time on the videos and visuals to make sure they are sharing the correct message with their customers that they want to. If they give off the wrong message it can lead to many problems for the company. However, there are countless benefits to using these marketing ideas. Two of the biggest things visuals and videos do for a company are allowing them to talk directly to the customer, and it allows the business to easily reach out to the consumer.

              In videos the business is able to put what every they want in it and air it any where that they are willing to pay for it to be on. This allows business to air their videos where their customers will see it. Yes, they must spend time and money to see where their customers are spending most of their time on social media or if they watch more TV, and if so what channels, but once they figure it out they are able to each out directly to their customers. By being able to put what ever message they want in their ads, they can show their customers that exact message. This makes it kind of like a conversation, even if one sided, between the company and the consumer. This can allow the customer to feel more attached to the business, just make them want to go buy that product again or capture a new customer who has never had that product.

Image result for videos
Posts tagged with ‘Producing a Marketing Video,” Skill Man Video Group, Accessed on March 27 2019

              Videos are also an easy way to reach out to customers due to everyone’s daily life being based around technology. It is impossible to go on social media or watch TV with out seeing a video in between shows or a visual sponsor post on your feed. In an article by Priit Kallas titled, “8 Powerful Reasons You Need to Use Video Marketing (TRENDS),” he brings up the point that ads on YouTube work much better than ads on TV do. He talks about how people now like to watch videos on the go and how the number of people with smartphones is growing so the audience for these ads is also growing. With more own experience I use YouTube way more than I watch TV, so I could not help but to agree with Kallas. Plus, on YouTube you are forced to watch the ad or at least the first five seconds of it, where on TV I would just flip channels until the commercials are over.

              The world of Advertising has changed much over the past few years. As social media has begun to get more and more popular companies have had to start advertising on there too and not just on TV. This means reaching a bigger audience, but they also must plan out their budgets. For each business one might work better than the other, but it is up to that business to find out which one works better for them. Even with the benefits that this technologically advanced era is brought, it also brings along more responsibility for companies and forced them to budget their money more to their specific needs. They must make their visuals and videos to communicate the correct message they want to share with their audience, but also need to make sure that it reaches the people they want it to. They must put time and research into making sure both of those things happen. If they fail they could get backlash from the community by portraying the wrong message or have a low ROI due to not reaching the correct target audience. Due to these businesses must put time and money into making sure their ads are what they want, and they are placed in the correct location.

Sources:

Kallas, Priit.  8 Powerful Rasons You Need to Use Video Marketing (Trends). Dreamgrow, 10 July. 2018, https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/

Categories
social media

Brand Yourself Review

before
After

During this semester I was only able to raise my Brand Yourself score by 1. I feel this does not accurately show the amount of work I put into trying to raise my score. I added more accounts, posted more, and linked up more accounts to Brand Yourself and all of these had little impact to my score. Infect more of them did a whole lot of nothing.

              The thing I did that had no effect that annoyed me the most was taking down marked posts. I do down close to 50 posts. However, even after many scans that Brand Yourself does weekly my score never changed. What annoyed me even more was that through out this semester Brand Yourself always told me that I had 52 red flag posts on my twitter, but even after deleting the tweets that number never went down. On top of that, the free version shows your one red flagged tweet that they found, so of cores I deleted that tweet. But, Brand Yourself never updated that I took that tweet down even after I know I did it still negatively effected my score.

              Another thing Brand Yourself told me I should do it post more. I was forced to do this for class during a week where my class had to show we knew how to use Hootsuite. During this week I had to post many times where normally I only tweet every other month. Even during this week where I tweeted my times, my score still did not move at all. I know all these tweets were safe, clean, and would not bring down my score, but they did not help it either. I am confused as to why Brand Yourself would tell me do stuff like tweet/post more, but not show me that it is helping. After deleting tweets and posting more I began to believe that due to using the free version of Brand Yourself, it does not really check your Twitter after you put it in for the first time. Not once from this whole semester has it given me a reason to think that it does. It could be due to how little posts I post, but it should have at least updated that I had less red flag posts.

                The only thing that did change my score was adding more accounts to my Brand Yourself account. Once I added my LinkedIn and Word Press it finally changed my Brand Yourself score. By a whole point! This finally showed me that it was possible to change, and it was not just a number they gave you to try and get you to pay for the full version. However, I feel it should have changed it more. Brand Yourself makes it feel like these other social media profiles are not important and that the only thing you need to worry about is your twitter. Even through out the semester of posting on Word Press that would also not change my score on Brand Yourself.

              Throughout the semester I felt like Brand Yourself was just trying to get me to buy the full version. I view the free version as pretty much useless as it does not update any active thing you are doing on any of the social medias you have linked into your account. After writing this blog I will probably never use Brand Yourself again unless I plan to buy the full version.

Categories
jobs technology

The Future of Remote Working

              As time goes on there has been an increase in remote workers compared to in office workers for business. There are many perks to having remote workers, but at the same time there is less bonding between employees. However, looking at this from a business stand point I think they would favor remote working over in factory working. By having their employees working from home business do not have to buy or rent as large as an office. It also allows the company to employee people over farther distances as they don’t have to worry about people driving in to the office. I believe by the time I get out of college businesses will encourage more remote working than in office because it saves the company money, allows them to hire people over a larger area, and technology allows companies to not need an office space.

              Owning an office space is a lot of money, so why own one if you don’t have to. Some business has to rent a space, so they have to pay every month for every. With renting there is no chance to ever pay it off and own it for yourself. On the other hand, when you buy a space you must build or redo the inside of it. This cost a lot of money up front that smaller businesses probably don’t have. With smaller companies it would be easier to just meet at Biggby if they need to meet up. They also have skype to talk, or just a conference call over the phone.  

What Small Businesses Need to Know About Remote Work
Jennifer Parris from What Small Businesses Need to Know About Remote Work 2016, Remote.CO, Accessed 21 February 2019

              Another reason I believe that once I graduate from college that business will encourage remote working is, remote working allows them to hire people over a larger area. Many people do not want to drive for hours into work every day, but working remote takes this away. It allows people to work from home and maybe only must make long car drives every once and a while. Hiring people to work remote also allows business to expand their business by hiring people over a large area. I grew up seeing this first hand, my dad works remote for a company based out of Denmark. The company that employs my dad does not have any offices in Michigan, yet he is still able to work for them along with all his coworkers. With out remote working my dad would not be able to work for them and they would not be able to expand their business to American without owning office space.

              The third reason I think companies will use more remote workers in the future is, because technology allows people to work remote but at the same time be extremely contacted. In the past when companies’ employees worked more in office, there was not as much technology to keep people in touch. Long ago there weren’t cellphones, but now we have those and contact people in seconds no matter what the distance is. But beyond that we have soft wear that allows people to work on the same project no matter the distance between them. Google docs or Google slides for example allows a whole team to work with each other on the project no matter where they are. With being able to work together no matter what the distance, it takes away the need for an office. They do not need a spot to meet as they can all meet when ever where ever over the internet. We also have things like skype and face time that allow for more personal conversations over great distances. With the advancements in technology there is no need for companies to spend money owning or renting an office space.

              By saving companies money, allowing them to hire people in a larger area, and the advancements in technology, there is no reason for them not to encourage hiring people to work remote. With having remote workers be easier then ever now and technology is only going to keep advance making it easier and easier to work this way, why would companies not focus on hiring remote? With these 3 reasons and many more I did not bring up I am certain that by the time I get out of college companies will focus on hire remote workers than in office ones. I think there is a chance that soon a lot of companies will not even own an office space.

Categories
jobs

Future Job Ideas

1. Promotions Assistant

Company: iHeartMedia Inc.

Link: https://www.indeed.com/jobs?q=advertising&l=Grand%20Rapids%2C%20MI&vjk=225287dadc88f7ad

Skills/Requirements

  • Know how to use Microsoft Office, Photoshop, and social media platforms
  • Good time management
  • Physical ability to stand for multiple hours and lift over 40-pound objects
  • Works well with others
  • 1-3 years work experience in outdoor promotions or marketing
  • Need a 4 year college degree in communications, advertising or marketing

Actions items to become a stronger candidate:

              In order to get this job I would obviously need to graduate from college with my degree in Advertisement. One thing I am not very comfortable with that is needed for this job would be photoshop. I could easily replace one of my electives my senior year with a class to learn photoshop.

2. Regional Advertising Manger

Company: Gatehouse Media

Link: https://www.indeed.com/jobs?q=advertising%20%2470%2C000&l=Grand%20Rapids%2C%20MI&radius=100&vjk=b7643ab8802ceb0d

Skills/Requirements

  • Know how to use GateHouse
  • Bachelor’s Degree in Sales, Marketing or Business preferred
  • 5+ years of successful ad department management

Actions items to become a stronger candidate

              To get this job I will have to learn what GateHouse is as this is something I have never heard of. I could google it and make an account to start practicing with it myself.  I will also need to graduate and get a job to have over 5 years of experience in before applying to this one.

3. Advertising Sales Rep

Company: SaveOn

Link: https://www.indeed.com/viewjob?jk=357d1122fc7e82df&q=advertising+%2445%2C100&l=Grand+Rapids%2C+MI&tk=1d44b513s1bup003&from=web&vjs=3

Skills/Requirements

  • Be able to use basic technology
  • Be willing to work on an iPad
  • Know how to work social media
  • Know how to work Microsoft Office, Outlook, and CRM
  • Car a viable during work hours

Actions items to become a stronger candidate:

              I would need to get a car to be able to use to work hours. As of right now I do not own a car as I live at school so that is something I would need to save up and buy. Another thing I would need to do for this job is learn what CRM is if it is a social media site or an computer application like word. I’m sure what ever it is I would be able to quickly learn what it is and how to use it.

4. Regional Marketing Director

Company: Team Velocity

Link: https://www.indeed.com/viewjob?jk=a47826110b91db95&tk=1d44bp4kl1bup002&from=serp&vjs=3

Skills/Requirements

  • Must be willing to travel
  • Bachelor’s degree
  • Proficient in Microsoft Office
  • Multitask in fast paced environment

Actions items to become a stronger candidate:

              I really want a job where I have to travel a lot for so that part is perfect. I am not great in Microsoft exl so I would need to get better in practice in that. I also once again need to get my degree.  I think I am good at multitasking in fast paced environments due to working at a restaurant sense I was 16.

5. Local Sakes Manger – Ad Sales

Company: Spectrum Reach

Link: https://www.indeed.com/viewjob?cmp=Spectrum-Reach&t=Local+Sales+Manager&jk=3be187a6f12a3040&q=advertising+%2445%2C100&vjs=3

Skills/Requirements

  • 3 years of business to business sales
  • Bachelor’s degree
  • Be willing to travel

Actions items to become a stronger candidate:

              I will need to graduate form college. I would also need to have a job before this to gain my business to business sales requirement. I would get this with my firs job after I graduate. I am already willing to travel so I do not need to do anything about that

6. Media Sales

Company: Yellow Flag Prodictions

Link: https://www.indeed.com/cmp/Yellow-Flag-productions/jobs/Media-Sales-Executive-0e8dbbdd1a5911c7?sjdu=QwrRXKrqZ3CNX5W-O9jEvdprEJxIJrDoXKfrwjibnqgZb1h3Odnjkvq_AYfjlc5ZuxpmiYhFIuEc3Tui2rRm4jhrQERXyoGEcAo_gjqXSjbFNs922nMGAxUUoA9yfMGH&tk=1d466109uavki803&adid=260481807&vjs=3

Skills/Requirements

  • 2-3 years of direct media or production sales experience
  • Media sales and digital

Actions items to become a stronger candidate:

              Once I graduate I would need to find job and get the experience needed before applying. It would be nice if I could reach the experience needed with an internship while still being in school.

7. Assistant Manager of Retail Marketing

Company: General Motors

Link: https://www.indeed.com/q-advertising-$50,000-l-Detroit,-MI-jobs.html?vjk=a1f7e7c0c6e675e0

Skills/Requirements

  • Bachelor’s Degree
  • Experience of OEM
  • Marketing experience

Actions items to become a stronger candidate:

              I would for sure need to graduate. Then I would need to get marketing experience and hopefully while doing that I would learn what OEM is. If not, I would need to google it and look into that. I might even need to take a course on it or find another job where they use it and can teach me it.

8. Ad sales Manager

Company: Changing Lenses Magazine

Link: https://www.indeed.com/viewjob?jk=57e921ac31cd43bb&tk=1d466109uavki803&from=serp&vjs=3

Skills/Requirements

  • Bachelor’s degree in marketing, advertising, or communications
  • 2 year work experience in one or more of the related fields

Actions items to become a stronger candidate:

              I will need to get more degree in advertising. Next after college I will need to get some work experience before applying ot this job. Maybe my intern can even count for some of my work experience.

9. Media Manager

Company: Ford Motor Company

Link: https://www.indeed.com/viewjob?jk=334e5fb0c6f1e9fa&tk=1d468jqntavki802&from=serp&vjs=3

Skills/Requirements

  • Bachelor’s in marketing, advertising, communication, business
  • 5+ years of media strategy experience
  • 2+ years of supervisory experience

Actions items to become a stronger candidate:

              For this job I will need to get my degree just like all the others. After getting my degree I will have to get a job to get media experience and another job or maybe the same one will allow me to get supervisory experience also.

10. Digital Media Director

Company: Shift Digital

Link: https://www.indeed.com/viewjob?jk=396946f0737599fb&tk=1d468jqntavki802&from=serp&vjs=3

Skills/Requirements

  • 4 or 5 years experience implanting and/or managing online media companies
  • College degree
  • Google AdWords certified
  • Excellent PowerPoint skills

Actions items to become a stronger candidate:

              I would need to graduate college and before that get my google AdWords certificate. After that I would need to go out and gain the experience needed form my first job. I would hopefully learn all the power point skills I would need just by getting through college and then working in my first few professional jobs.

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