Companies use to have a harder time communicating with the public The best way was to get the attention of a news station or a journalist. However, with the invention of the internet and social media, companies are now able to communicate dirtily and faster with their consumers. Today 81% of public relations professionals say they could not do their job effectively with out social media. Social media provides unique ways for companies to both advertise to customers, but also communicate with them.
When social media was first develop, it changed the way companies where able to communicate with consumers. This was the first time that there was two way communication between the two. For the first time the public could interact with a company at any time and any where. The public could complain to the company or they could praise them. Either way, it was important for companies to learn how to respond to these posts, or if they should respond at all. As of today, it is kind of expected for a company to respond to a consumer posting to them on any social media plat form. If not it appears that the company does not care about their consumers views, or worse that if there is something wrong the company does not want to fix it. On the other hand, companies who are very interactive with their consumers on social plat forms, or normally praised. People like to see a company respond or interact with their posts, it shows they care and are thankful for their consumers. By making the customers happy through social media it will make them enjoy your company and products more.
Alvi, M.
Retrieved on 2/23/2020. Pinerest.
One thing social media allows companies to do is give off a stronger brand imagine or voice. This is mostly do to the increase amount of communication between the company and business. With constant posting and communication it is important to have public relations professionals running this accounts. They are trained in sticking to the brand image and not drifting off. The public will feel notice and questions why a companies page is different than how it was the week before. It doesn’t matter if the image the brand is trying to achieve is funny, witty, or mean, it just matters that they stick to it. Social media allows brands to increase their personality and really show off their brand image.
Social media also speeds up the world of business. However, this is most prominent in the section of public relations. They must solve crisis, communicate with the public, and stay loyal to their brand image. Another part of public relations effect by this speed up realm of social media is the life span of news. Sense social media moves so quickly, the life span of a news story is much short than it use to be. This does not mean it reaches less people. In fact it reaches even more people due to social media, even with its decrease life span. To summarize, news has a short life span, but reaches more people than ever before. This is all thanks to how fast past social media is.
With the invention of social media. Public relations and business were changed for every. They had to adjust to this fast pace world. They also needed to learn how to deal with the two way communication they were not exposed too. Companies are now able to express their brands way more than ever before, which allows customers to know their company on a more personal level. When working for a business or a public relations firm it is important to understand the important of social media because its importance is only going to grow.
Ryan Baldwin 