companies – Ryan Baldwin

Social Media, Developing New Types of Communication for Businesses

Companies use to have a harder time communicating with the public The best way was to get the attention of a news station or a journalist. However, with the invention of the internet and social media, companies are now able to communicate dirtily and faster with their consumers. Today 81% of public relations professionals say they could not do their job effectively with out social media. Social media provides unique ways for companies to both advertise to customers, but also communicate with them.

When social media was first develop, it changed the way companies where able to communicate with consumers. This was the first time that there was two way communication between the two. For the first time the public could interact with a company at any time and any where. The public could complain to the company or they could praise them. Either way, it was important for companies to learn how to respond to these posts, or if they should respond at all. As of today, it is kind of expected for a company to respond to a consumer posting to them on any social media plat form. If not it appears that the company does not care about their consumers views, or worse that if there is something wrong the company does not want to fix it. On the other hand, companies who are very interactive with their consumers on social plat forms, or normally praised. People like to see a company respond or interact with their posts, it shows they care and are thankful for their consumers. By making the customers happy through social media it will make them enjoy your company and products more.

Two Way Communication
Alvi, M.
Retrieved on 2/23/2020. Pinerest.

One thing social media allows companies to do is give off a stronger brand imagine or voice. This is mostly do to the increase amount of communication between the company and business. With constant posting and communication it is important to have public relations professionals running this accounts. They are trained in sticking to the brand image and not drifting off. The public will feel notice and questions why a companies page is different than how it was the week before. It doesn’t matter if the image the brand is trying to achieve is funny, witty, or mean, it just matters that they stick to it. Social media allows brands to increase their personality and really show off their brand image.

Social media also speeds up the world of business. However, this is most prominent in the section of public relations. They must solve crisis, communicate with the public, and stay loyal to their brand image. Another part of public relations effect by this speed up realm of social media is the life span of news. Sense social media moves so quickly, the life span of a news story is much short than it use to be. This does not mean it reaches less people. In fact it reaches even more people due to social media, even with its decrease life span. To summarize, news has a short life span, but reaches more people than ever before. This is all thanks to how fast past social media is.

With the invention of social media. Public relations and business were changed for every. They had to adjust to this fast pace world. They also needed to learn how to deal with the two way communication they were not exposed too. Companies are now able to express their brands way more than ever before, which allows customers to know their company on a more personal level. When working for a business or a public relations firm it is important to understand the important of social media because its importance is only going to grow.

The Future of Remote Working

As time goes on there has been an increase in remote workers compared to in office workers for business. There are many perks to having remote workers, but at the same time there is less bonding between employees. However, looking at this from a business stand point I think they would favor remote working over in factory working. By having their employees working from home business do not have to buy or rent as large as an office. It also allows the company to employee people over farther distances as they don’t have to worry about people driving in to the office. I believe by the time I get out of college businesses will encourage more remote working than in office because it saves the company money, allows them to hire people over a larger area, and technology allows companies to not need an office space.

Owning an office space is a lot of money, so why own one if you don’t have to. Some business has to rent a space, so they have to pay every month for every. With renting there is no chance to ever pay it off and own it for yourself. On the other hand, when you buy a space you must build or redo the inside of it. This cost a lot of money up front that smaller businesses probably don’t have. With smaller companies it would be easier to just meet at Biggby if they need to meet up. They also have skype to talk, or just a conference call over the phone.

Jennifer Parris from What Small Businesses Need to Know About Remote Work 2016, Remote.CO, Accessed 21 February 2019

Another reason I believe that once I graduate from college that business will encourage remote working is, remote working allows them to hire people over a larger area. Many people do not want to drive for hours into work every day, but working remote takes this away. It allows people to work from home and maybe only must make long car drives every once and a while. Hiring people to work remote also allows business to expand their business by hiring people over a large area. I grew up seeing this first hand, my dad works remote for a company based out of Denmark. The company that employs my dad does not have any offices in Michigan, yet he is still able to work for them along with all his coworkers. With out remote working my dad would not be able to work for them and they would not be able to expand their business to American without owning office space.

The third reason I think companies will use more remote workers in the future is, because technology allows people to work remote but at the same time be extremely contacted. In the past when companies’ employees worked more in office, there was not as much technology to keep people in touch. Long ago there weren’t cellphones, but now we have those and contact people in seconds no matter what the distance is. But beyond that we have soft wear that allows people to work on the same project no matter the distance between them. Google docs or Google slides for example allows a whole team to work with each other on the project no matter where they are. With being able to work together no matter what the distance, it takes away the need for an office. They do not need a spot to meet as they can all meet when ever where ever over the internet. We also have things like skype and face time that allow for more personal conversations over great distances. With the advancements in technology there is no need for companies to spend money owning or renting an office space.

By saving companies money, allowing them to hire people in a larger area, and the advancements in technology, there is no reason for them not to encourage hiring people to work remote. With having remote workers be easier then ever now and technology is only going to keep advance making it easier and easier to work this way, why would companies not focus on hiring remote? With these 3 reasons and many more I did not bring up I am certain that by the time I get out of college companies will focus on hire remote workers than in office ones. I think there is a chance that soon a lot of companies will not even own an office space.